How the use of SEO bot helped to achieve a 10-fold increase in organic traffic for SAAS products

When new IT companies venture into the US market with their innovative products, they frequently encounter common hurdles, including limited visibility, constrained investment, and a lack of knowledge regarding where to begin.

In this case study, we will delve into the strategies employed to address these challenges and outline effective methods for promoting SAAS products to Western countries, enabling new ventures to generate traffic and gain a foothold in the market.

About the project

Proofy, an email verification service, entered the US market in May 2018. The primary objective of the service is to validate email addresses before sending out emails. Often, the failure of an email marketing strategy can be attributed to minor details, such as an outdated database of email addresses. Consequently, a significant portion of the emails end up in spam folders. Proofy aims to assist its clients in avoiding such situations.

Being an email verification service, Proofy operates in a niche market. Initially, the service faced the challenge of educating the target audience about the existing problem and subsequently highlighting the necessity for a new solution.

Promoting a new product in the US market

Technical Website Audit and Internal Optimization

Conducting a technical site audit is essential component of an effective SEO campaign. With the help of the Luxeo.chat , these processes can be simplified and improved to achieve optimal results.

Luxeo.chat helped to create a final audit document that contained clear and detailed examples for the client's team to solve the identified problems.

Create the List of keywords

Compilation of a comprehensive list of keywords is the most important aspect of SEO-optimization, as it allows you to analyze the demand for products and unlock the potential of the entire project.

To search and analyze keywords, we used our SEO AI bot. We noticed one significant detail: None of the existing pages of the site was optimized for all relevant user queries. Consequently potential customers looking for solutions to their problems on the Internet could not find the Proofy site.

To solve this problem, we conducted a thorough analysis and identified specific groups of search queries. We then decided to create new pages specifically for those groups.

For each new landing page, our team used Luxeo.chat to carefully select relevant keywords, develop a detailed page structure, and present prototype site pages.

On-page optimization of existing pages 

In addition to creating new pages, our team used the SEO bot to analyze and provide recommendations for improving the textual and visual content of existing pages on the website. These improvements were crucial for improving the visibility of the pages on the search engine and increasing conversion rates.

In addition, we focused on restructuring the homepage to optimize its performance. We added a section dedicated to frequently asked questions and answers, emphasized the benefits of the Proofy service, and placed a lead capture form on the site.

For each existing page of the site, we performed the following tasks:

• Prepared meta tags to improve visibility in search engines.
• Developed technical specifications for copywriters to include relevant keywords and latent semantic indexing (LSI) techniques.
• Expanded the content of landing pages to provide site visitors with more comprehensive and valuable information.

Using the capabilities of an SEO bot, we were able to effectively optimize on-page elements of the site, which led to improved search rankings, increased visibility, and a better user experience.

Blog development

Our team proposed a three-step approach to improve the Proofy service's blog, utilizing the capabilities of an SEO bot:

Optimization of Current Articles: We conducted thorough keyword research using the SEO bot and selected relevant keywords to optimize the existing blog articles. This involved adding appropriate meta tags, restructuring the content, and implementing internal linking strategies to enhance the overall search engine visibility and user experience.

General Recommendations for Blog Improvement: We provided comprehensive recommendations to enhance the blog's overall appeal and user experience. This included a step-by-step guide outlining the necessary features and improvements that could be implemented to make the Proofy blog more engaging and user-friendly.

Blog Development Roadmap: We developed a roadmap for blog development, selecting relevant topics for future articles and creating a publication plan. During the process of preparing articles for the content plan, we focused on addressing common issues faced by the Proofy product's target audience. By providing valuable and informative content that addresses their challenges in email marketing, we aimed to attract users to the client's resource, introduce them to the service, and provide immediate solutions to their problems.

Here are examples of topics we got using the features of Luxeo.chat

• How to Track Open Emails? 7 Services for Email Tracking
• 7 Huge Mistakes to Avoid in Email Marketing
• Abandoned Cart Emails: 10 Best Practices with Examples
• Segmentation in Email Marketing: Best Practices and Creative Ideas

Link building strategy

The last and decisive step in comprehensive SEO promotion is the implementation of a well-planned and effective link building strategy. To ensure success in this area, our team engaged an SEO bot which helped us gather and analyze data to develop a robust link building approach.

Our process began with a thorough analysis of our competitors' link profiles. Using the capabilities of the SEO bot, we collected and uploaded data on each competitor, which allowed us to conduct a detailed analysis. This analysis provided valuable insights into the link building strategies used by competitors and helped us identify opportunities for improvement and differentiation.

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Conclusion

The results achieved exceeded the client's initial expectations, with significant progress made between August and October when the site saw a strong increase in organic traffic.

During the six months of our work, the site's organic growth exceeded all expectations, increasing 10-fold, exceeding the client's initial goal of a two-fold increase. In addition, an additional 83 keyword phrases successfully made it to the top 10 of search results, increasing the site's visibility and potential to reach a wider audience of Proofy clients.

This success story serves as proof of the effectiveness of comprehensive SEO strategies, even if they target specific projects in narrow niches.